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Elena Castro

Elena Castro

Reporter · Newsparlor

The port and Croisette in Cannes, France
Culture 4 d

Cannes Lions 2026: AI moves from hype to plumbing, and Kenya makes history

  • The advertising industry's biggest festival wrapped on the French Riviera with a noticeable change of tone: the debate over whether AI would reshape marketing has given way to harder questions about how to use it — while the awards spread the spotlight well beyond New York and London.

In brief

In brief