Wednesday, July 1
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Lucas Silva

Lucas Silva

Reporter · Newsparlor

A hand holding a television remote control
Technology 3 d

California turns down the volume on loud streaming ads

  • Starting July 1, streaming services in California must stop blasting their advertisements louder than the shows around them — extending to the streaming era a fix that has applied to traditional TV for over a decade, and addressing one of viewers' most universal annoyances.

In brief

In brief