Thursday, August 20

Topic: advertising

A living room with a sofa, lamps and a fireplace
Culture
Monday, 7/20, 04:33 AM

Clap On: The Gadget That Sold a Fantasy of Frictionless Living

  • The Clapper was not a good product.
  • It confused barking dogs with handclaps and an early version could interfere with televisions.
  • It was also one of the most recognizable consumer devices of its era, and the gap between those two facts is the interesting part.
A panorama of Cairo, Egypt
Culture 54 d

How Egypt's World Cup Ads Tapped a Raw National Nerve

  • A wave of World Cup commercials built around Egyptian football pessimism has divided viewers at home — some found the self-mockery refreshingly honest, others worried it risked making low expectations feel permanent.

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