Thursday, July 16

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Topic: wild

A person using a smartphone

Thursday, 7/16, 10:32 AM

A million pounds for a deodorant post: inside the influencer economy

The deodorant brand Wild spends close to £10m a year on influencer marketing and paid the tennis player Emma Raducanu around £1m as an ambassador, its co-founder has disclosed, offering a rare glimpse of the sums now flowing through the creator economy.

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