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Topic: schlitz

A vintage advertisement for Jos. Schlitz Brewing Co.'s Milwaukee lager beer
Culture
Sunday, 6/28, 12:11 PM

After 177 years, 'the beer that made Milwaukee famous' pours its last

  • Schlitz — once the best-selling beer in America and the pride of Milwaukee — is being retired by its owner, Pabst, after 177 years.
  • Its long fall from the top is one of the most cautionary tales in American business: a brand that damaged itself by cutting corners on the very product that built it.

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