Culture
Sunday, 6/28, 12:11 PM
After 177 years, 'the beer that made Milwaukee famous' pours its last
- Schlitz — once the best-selling beer in America and the pride of Milwaukee — is being retired by its owner, Pabst, after 177 years.
- Its long fall from the top is one of the most cautionary tales in American business: a brand that damaged itself by cutting corners on the very product that built it.