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Monday, 7/6, 10:30 AM
Nicotine Pouches Are Booming. Regulators Are Wrestling With What That Means
- Philip Morris International's Zyn has turned small white nicotine pouches into one of the fastest-growing products in the tobacco business, and US regulators have now cleared it to be marketed as lower-risk than cigarettes.
- Public-health groups warn the same convenience and flavors that appeal to adult smokers risk hooking a new generation on nicotine.