Thursday, July 2
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Topic: cars

A classic Jaguar C-Type from 1953, an example of the marque's traditional curved styling
Business
Thursday, 7/2, 11:00 AM

Jaguar bets its future on a radical, divisive new look

  • Jaguar is reinventing itself as an all-electric luxury brand — and abandoning the flowing curves that defined it for decades in favor of a bold, angular design language.
  • The overhaul, previewed by the striking Type 00 concept, has split opinion sharply, and the stakes for the storied British marque are high.

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