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Topic: ab-inbev

Glasses of German beer (file image)
New World
Wednesday, 7/8, 01:52 PM

Budweiser Tries Again in Germany, the World's Toughest Beer Market

  • For the third time in two decades, the brewing giant Anheuser-Busch InBev is trying to sell its Budweiser lager to German drinkers, who have twice shrugged it off.
  • Standing in its way: a proud local beer culture, fierce regional loyalties and a centuries-old idea of what beer should be.

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