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Topic: pop-culture

Takeshita Street, a hub of Harajuku fashion in Tokyo
New Culture
Thursday, 7/2, 12:12 PM

How Japan's kawaii culture conquered the world

  • From Hello Kitty to Pokémon and Harajuku street style, Japan's aesthetic of cuteness — 'kawaii' — has become a global language.
  • Its rise is a story of soft power and, some argue, of a culture that succeeded worldwide precisely by staying true to itself.

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