Rockstar Games, a label of Take-Two Interactive, has confirmed the price and release details for Grand Theft Auto VI (GTA VI), ending years of speculation about one of the most anticipated entertainment releases of the decade.
The standard edition will cost $79.99 in the United States, and a Grand Theft Auto VI: Ultimate Edition will cost $99.99, according to Rockstar's announcement. The game is set for release on November 19, 2026, for PlayStation 5 and Xbox Series X|S; no PC version was announced for launch. Rockstar said pre-orders begin June 25.
What buyers get
The Ultimate Edition bundles additional in-game content tied to the game's protagonists, Jason and Lucia, including vehicles, weapons and apparel. Rockstar said all pre-orders and purchases made before November 20, 2026 will include a "Vintage Vice City Pack," a set of in-game items referencing the 2002 title Grand Theft Auto: Vice City. Digital pre-orders are also slated to include a free month of the GTA+ subscription service.
The confirmed figures put to rest a swirl of pre-announcement rumors. A European retailer listing had earlier suggested prices ranging from roughly €90 to €200, fueling speculation about a $100-plus standard edition, but those listings were widely flagged as provisional. The official structure confirms the $100 price applies to the Ultimate Edition, not the base game.
A landmark commercial event
GTA VI is the first new entry in the main series since Grand Theft Auto V launched in 2013. That predecessor has become one of the best-selling games in history: Take-Two has reported lifetime sales surpassing 215 million units, with more recent reporting placing the figure higher still. GTA V's continued sales and the recurring revenue from its GTA Online mode have made it a long-running pillar of Take-Two's business.
That track record is why GTA VI is treated by analysts and investors as a singular commercial event rather than simply a new game launch — and why its pricing is being read as a signal for the wider industry.
The $80 question
GTA VI's $79.99 base price lands above the $69.99 that has been the standard for many top-tier console games, and matches the level Nintendo set for its flagship Switch 2 title. The move had been anticipated: a Bank of America analyst argued that GTA VI "should and will" cost $80, partly so that rivals selling $70 games would not look comparatively overpriced.
The debate is less about whether GTA VI specifically is worth the money and more about precedent. Critics worry that a publisher with Rockstar's market power normalizing $80 could embolden others to raise their own prices, lifting the industry's pricing floor. Surveys conducted before the announcement found a majority of players already expected to pay more than $70.
With pre-orders opening June 25 and the release set for November, GTA VI now stands as both a heavily anticipated cultural release and a test case for how far game prices can climb.
