---
title: "Which? Finds 150 Unsafe Baby Products Sold on Online Marketplaces"
description: "The UK consumer group Which? says it found about 150 potentially dangerous baby products for sale across eight online marketplaces, including unsafe infant sleeping bags and self-feeding devices that pose choking and suffocation risks. Most were taken down after the group flagged them, but campaigners want the platforms held legally responsible."
category: "Business"
category_url: https://newsparlor.com/category/business
author: "James Whitmore"
published: 2026-07-08T16:48:00.000Z
updated: 2026-07-08T16:48:00.000Z
canonical: https://newsparlor.com/article/which-finds-150-unsafe-baby-products-sold-on-online-marketplaces
tags: ["consumer-safety", "which", "online-marketplaces", "united-kingdom", "e-commerce"]
---
# Which? Finds 150 Unsafe Baby Products Sold on Online Marketplaces

The UK consumer group Which? says it found about 150 potentially dangerous baby products for sale across eight online marketplaces, including unsafe infant sleeping bags and self-feeding devices that pose choking and suffocation risks. Most were taken down after the group flagged them, but campaigners want the platforms held legally responsible.

The consumer group Which? says it uncovered around 150 potentially dangerous baby products on sale across major online marketplaces, from infant sleeping bags that fail safety standards to devices that prop up feeding bottles, warning that such items pose real risks of choking and suffocation.

## What the investigation found

The products were found on eight platforms: Alibaba, AliExpress, Amazon, eBay, Etsy, OnBuy, TikTok Shop and Wish, [Retail Gazette reported](https://www.retailgazette.co.uk/blog/2026/07/amazon-etsy-and-tiktok-shop-remove-dangerous-baby-products-after-which-probe/). Among them, Which? said it identified 59 baby sleeping bags that did not meet British safety standards, including designs with hoods or without armholes that could let an infant slip down inside, with a large share of those found on Etsy. The group also flagged 54 "self-feeding" bottle props, some of which fasten around a baby's neck, along with sleep pillows that can pose a suffocation hazard, [the Irish News reported](https://www.irishnews.com/news/uk/potentially-lethal-baby-pillows-sleeping-bags-and-feeding-items-sold-online-3OKRQS5KUBPYTLKA6XWDTHZ2LE/).

## How the marketplaces responded

After Which? raised the findings, most of the platforms said they had removed the items in question, [Business Companion reported](https://www.businesscompanion.info/en/news-and-updates/dangerous-baby-sleeping-bags-from-online-marketplaces-pose-suffocation%20risk-which-reveals). Amazon said it had strict controls for baby products, and other marketplaces said they had taken down the listings flagged to them. Which? argued that removing products only after they are reported is not enough, since the items were found using simple searches and some had been the subject of earlier safety warnings.

## The policy question

The investigation feeds a live debate in the UK over how much responsibility online marketplaces should bear for goods sold by third-party sellers on their sites. The government has been consulting on new product-safety rules that would place clearer duties on marketplaces to keep dangerous items off their platforms, rather than relying on after-the-fact takedowns. Which? and other campaigners want those duties written into law and backed by the threat of fines. The platforms, for their part, point to the controls they already operate and their cooperation in removing flagged goods.

## The bottom line

For parents, the practical message is caution: unsafe versions of familiar baby items can appear alongside compliant ones on the same site, often without obvious warning. For regulators, the case is another data point in the argument over whether the current, largely reactive system is adequate, or whether the marketplaces should be required to catch such products before they ever reach a listing.

## Sources

- [Amazon, Etsy and TikTok Shop remove dangerous baby products after Which? probe](https://www.retailgazette.co.uk/blog/2026/07/amazon-etsy-and-tiktok-shop-remove-dangerous-baby-products-after-which-probe/)
- [Potentially lethal baby pillows, sleeping bags and feeding items sold online](https://www.irishnews.com/news/uk/potentially-lethal-baby-pillows-sleeping-bags-and-feeding-items-sold-online-3OKRQS5KUBPYTLKA6XWDTHZ2LE/)
- [Dangerous baby sleeping bags from online marketplaces pose suffocation risk, Which? reveals](https://www.businesscompanion.info/en/news-and-updates/dangerous-baby-sleeping-bags-from-online-marketplaces-pose-suffocation%20risk-which-reveals)