---
title: "Jolin Tsai's 'Pleasure' and the British producer behind its sound"
description: "Jolin Tsai, one of Mandarin-language pop's biggest stars, has won Taiwan's top music prize for 'Pleasure' — a bold, electronic concept album themed on the seven deadly sins. Its sound was shaped in part by a long-standing collaborator: the British producer Richard Craker."
category: "Culture"
category_url: https://newsparlor.com/category/culture
author: "Thomas Berger"
published: 2026-07-02T11:56:00.000Z
updated: 2026-07-02T11:56:00.000Z
canonical: https://newsparlor.com/article/jolin-tsai-s-pleasure-and-the-british-producer-behind-its-sound
tags: ["jolin-tsai", "mandopop", "music", "taiwan", "richard-craker"]
---
# Jolin Tsai's 'Pleasure' and the British producer behind its sound

Jolin Tsai, one of Mandarin-language pop's biggest stars, has won Taiwan's top music prize for 'Pleasure' — a bold, electronic concept album themed on the seven deadly sins. Its sound was shaped in part by a long-standing collaborator: the British producer Richard Craker.

One of the biggest names in Mandarin-language pop has capped a long-awaited comeback with her genre's most prestigious prize — and the story of the winning album runs, in part, through a recording studio partnership with a British producer.

## A prize-winning comeback

Jolin Tsai, the Taiwanese superstar often described as the "Queen of C-pop," won Album of the Year at the 37th Golden Melody Awards — Taiwan's equivalent of the Grammys — for her record "Pleasure," [Variety reported](https://variety.com/2026/music/news/jolin-tsai-chang-chen-yue-golden-melody-awards-2026-1236796254/). The win, announced in June, capped a strong run for an album released in mid-2025 after a gap of several years, and confirmed Tsai's standing at the top of Mandopop, [as Yahoo Entertainment and AFP noted](https://www.yahoo.com/entertainment/music/articles/mandopop-megastar-jolin-tsai-wins-161013198.html).

## The album

"Pleasure" is a deliberately bold record. Sung in a mix of Mandarin and English, it is built as a concept album around the theme of the seven deadly sins, reframing desire as a natural human instinct rather than a moral failing. Musically it leans into darker, club-oriented electronic pop — drawing on house, techno and disco — a moodier direction than much of Tsai's earlier work.

For an artist who has spent a career reinventing herself and pushing dance music into the Mandopop mainstream, it was a characteristically ambitious move, and one on which she took unusually hands-on creative control across writing, arranging and production.

## The British connection

Among the album's international collaborators is Richard Craker, a British producer and songwriter who worked on several of its tracks. Craker is not new to Tsai's music: the two have collaborated since her acclaimed 2018 album "Ugly Beauty," and their partnership continued through "Pleasure."

Craker works across the UK, the United States and a studio in Thailand, and his credits reach well beyond Asian pop — he has worked on projects including a UK number-one album by the former Oasis singer Liam Gallagher. For "Pleasure," Tsai's team drew on a globe-spanning process, with sessions and songwriting camps across several countries — a way of working that mirrors the album's cross-cultural ambitions.

## Why it matters

Tsai's win, and the international makeup of the team behind it, is a small marker of a bigger trend: Mandarin-language pop's growing reach beyond Chinese-speaking audiences. As the genre courts listeners worldwide, an album that pairs a Taiwanese icon's vision with a British producer's studio craft — and still sweeps the top honors at home — points to how Mandopop is increasingly being made with the wider world in mind.

For Tsai, more than a quarter of a century into her career, "Pleasure" is both a reinvention and a vindication: proof that an established star can take a genuine artistic risk and be rewarded for it, on her own terms.

## Sources

- [Jolin Tsai leads the pack at the 2026 Golden Melody Awards](https://variety.com/2026/music/news/jolin-tsai-chang-chen-yue-golden-melody-awards-2026-1236796254/)
- [Mandopop megastar Jolin Tsai wins best album at Taiwan's annual music awards](https://www.yahoo.com/entertainment/music/articles/mandopop-megastar-jolin-tsai-wins-161013198.html)