---
title: "Apple confirms it is cutting more than 200 jobs across Siri and Vision Pro"
description: "Roughly 100 roles go from the Vision Pro team and roughly 100 from Siri, with the company saying it is reshuffling toward artificial intelligence and new devices. Apple confirmed the cuts to Bloomberg rather than announcing them."
category: "Technology"
category_url: https://newsparlor.com/category/technology
author: "Chloe Bennett"
published: 2026-08-22T10:38:27.000Z
updated: 2026-08-22T10:38:27.000Z
canonical: https://newsparlor.com/article/apple-confirms-it-is-cutting-more-than-200-jobs-across-siri-and-vision-pro
tags: ["apple", "layoffs", "siri", "vision-pro", "artificial-intelligence"]
---
# Apple confirms it is cutting more than 200 jobs across Siri and Vision Pro

Roughly 100 roles go from the Vision Pro team and roughly 100 from Siri, with the company saying it is reshuffling toward artificial intelligence and new devices. Apple confirmed the cuts to Bloomberg rather than announcing them.

Apple is cutting more than 200 jobs, split roughly evenly between the Vision Pro team and the Siri team, [according to Bloomberg's reporting as summarized by TechCrunch](https://techcrunch.com/2026/08/21/apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro-teams/). The company is described as reshuffling to focus on newer artificial intelligence work and on new devices.

Apple confirmed the change to Bloomberg. "While we will create new roles as part of this change, it will also impact a limited number of existing roles," the company said, adding that it was seeking "to evolve our business to deliver the best experiences for our users."

## What is and is not established

The number, the teams and the direction of travel come from Bloomberg's reporting, and Apple's comment confirms that roles are being cut without confirming any figure. Apple has not published an announcement of its own. Whether affected staff are being made redundant or offered other positions inside the company is not stated in the account we were able to read, and neither are the names of any executives involved.

That distinction is worth preserving. A company statement that "a limited number of existing roles" will be affected is an acknowledgment, not a disclosure. Apple did not release the headcount; a reporter obtained it.

## What it says about Vision Pro

Around 100 of the roles are in the Vision Pro group. Apple launched the headset as a new computing category rather than an accessory, at a price that placed it well outside the mass market, and the software ecosystem around it has grown slowly.

Reducing the team by a hundred people is not the same as abandoning a product, and Apple has a long record of maintaining product lines through unpromising early years. But it is a statement about relative priority. Engineers are the resource Apple allocates most deliberately, and moving them is how the company changes direction long before it says anything publicly.

## What it says about Siri

The other hundred come from Siri and related work. Siri has been the most conspicuous gap in Apple's position over the past few years: an assistant that predates the current generation of large language models by more than a decade, on hardware that ships in enormous volumes, at a moment when conversational AI has become the axis of competition across the industry.

Cutting roles from Siri while redirecting toward AI sounds contradictory only if you assume the same people build both. The likelier reading, and the one Apple's phrasing about creating new roles supports, is that the work is being rebuilt rather than reduced, and that the skills required are not the ones the old team was hired for. That is little comfort to anyone in the affected roles, and it is the pattern across the sector this year.

We could verify this story from one publication reporting on another's scoop, and have described it that way throughout rather than presenting it as an Apple announcement.

## Sources

- [Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams](https://techcrunch.com/2026/08/21/apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro-teams/)